Enterprise Agility – Path to ROI

You may have seen the recent launch of our new web site, branding, and company positioning. We got great response from our community, customers, and partners, and I think it brings out what has been a key value Twiki from Day 1. I’d like to tell you a bit more about it.

We feel that Collaboration in the enterprise takes many forms. Take this blog for example. It’s a form of collaboration (particularly ESN) as are CubeTree and Jive. For that matter, so is communicating over Skype or WebEx, or perhaps document management with Alfresco or Sharepoint. Finally collaboration via a wiki, such as Confluence or MediaWiki qualify as collaboration tools. These Share, Communicate, and Collaborate features are what we do out of the box or have integrated with throughout our 500,000 download history.

However we feel collaboration is not confined to a few “killer apps” or cool products (and they are very cool!). Collaboration is the essential ingredient for getting things done in today’s enterprise. We see the automation of every day business patterns, whether its sales process, project tracking, order fulfillment, community outreach, or hr workflows. We focus on every day business patterns that can be automated so people come together quickly and efficiently to solve real world problems. We see three powerful notions that drive our thinking:

1) Actionable Intelligence – We put “actionable” in the term “actionable intelligence”. The ability to take action based on intelligence ties directly back to the notion of the flexible business pattern used. The “intelligence” comes from the refinement and insights derived from the data in the Twiki.

2) Situational Agility – Reacting to or predicting action to be taken based on triggers and information coming from all corners within the Twiki based on flexible business patterns relevant to that situation drives the notion of agility. The ability for government agencies for example, working in concert to “turn on a dime” based on compelling events are what we enable.

3) Flexible business patterns – This gets a special mention even though it is inherent within the Twiki. Every day workflows implemented in a lightweight, and flexible way drives adoption of our platform.

In summary, it’s about Enterprise Agility. We go beyond Share, Communicate, and Collaborate with the Twiki Enterprise Agility Platform.

Where does ROI come in? Well, we say nothing has changed. We serve CIO’s that are battling real world productivity problems that can be easily defined (and implemented) in the flexible business patterns. Now with Twiki, we also serve the marketing manager, sales ops manager, engineering manager, and the network operations manager. Real world problems with real costs are solved with flexible business patterns with standard ROI models. Back to basics.

Jitendra Kavathekar President and CEO, Twiki

2009-09-24 | Jitendra Kavathekar | Category Best Practices